IntentKey PlatformIntentKey® Platform by Inuvo
About the IntentKey Platform
The IntentKey Platform provides direct access to Inuvo’s proprietary AI-driven audience modeling capabilities. Instantly build, train, and activate audience models, leveraging IntentKey’s advanced AI insights.
What Makes the IntentKey Platform Different?
AI-Driven Insights
Powered by a graph of 25 million concepts and insights from reading over 1 million URLs daily, creating real-time audience models based on intent.
Privacy First
No personal data or tracking individuals. All insights are based on content consumption patterns, ensuring full privacy compliance.
Real-Time Updates
Dynamic audience insights that update every five minutes, ensuring your campaigns stay relevant in today's fast-changing landscape.
Learn How It Works
How to Use the IntentKey Platform
Watch this quick tutorial to see how easy it is to build, train, and activate audience models with IntentKey.
Frequently Asked Questions
IntentKey® is Inuvo’s proprietary, patented AI that uses large-language-modeling to understand why people are interested in products or services. Powered by a graph of over 25 million concepts and insights from reading more than one million URLs daily, it builds audience models based on real intent, not personal data. These models are then matched to media placements for more relevant, effective advertising while maintaining full privacy compliance.
Concepts are the foundational building blocks of IntentKey AI. They represent the ideas, themes, and motivations driving why people consume specific content.. By understanding these why-based signals rather than who someone is, IntentKey connects brands with audiences at the moment of genuine interest. Concepts now appear visually within the IntentPath, showing how broad awareness topics connect to deeper engagement drivers revealing how ideas evolve across the intent journey.
- IntentPath Visualization - a dynamic map that illustrates how audiences move from awareness to engagement to conversion.
- Predictive Audience & Sentiment Trends - next-day forecasts showing where audience size and tone are heading.
- Trending Map - an interactive view of where concepts are surging geographically.
- Enhanced Demographics - inferred through U.S. Census data and proprietary modeling for privacy-safe audience composition insights.
- One-Click Activation - instantly deploy audience models to your DSP.
IntentPath is a first-of-its-kind visualization that maps how audiences progress from awareness to engagement to conversion. Powered by IntentKey’s real-time AI, it organizes concepts in a flowing, vertical pathway illustrating how audience motivations evolve and which topics are driving incremental engagement. With IntentPath, marketers can see a transparent look into the connections between ideas, interests, and outcomes.
- UCLA Lab: Early research pioneered Inuvo’s patented approach to contextual and intent-based AI.
- Managed Services: Inuvo first applied this technology through full-service audience targeting and measurement solutions.
- Audience Discovery Portal: A “lite” version later gave marketers a preview of IntentKey’s capabilities.
- Today’s Platform: The current platform represents the full realization of that innovation through an intuitive, powerful environment where marketers can independently build, interpret, and activate AI-driven audiences in real time.
The platform is built for marketers, media buyers, and agencies who need a smarter, more efficient way to discover and engage audiences. Whether using it in self-serve mode or alongside Inuvo’s Managed Services team, users can access AI-powered audience insights that update continuously, ensuring campaigns stay relevant and competitive.
Today’s advertising landscape is defined by signal loss, rising costs, and stricter privacy regulations. The IntentKey Platform solves these challenges by removing reliance on cookies and identifiers, instead understanding why audiences engage with specific content. With the latest updates, marketers can now visualize and predict intent to see how awareness grows, how engagement deepens, and where opportunity is building next.
- Continuously evolves audience models in real time.
- Provides full transparency through IntentPath and predictive insights.
- Combines open-web intelligence with privacy-first design.
- Enables one-click activation to any DSP for seamless execution.
Self-Serve: Build, visualize, and activate audience models directly through the platform. Send audiences to your DSP in one click for full control and flexibility.
Managed Services: Partner with Inuvo’s team of experts for end-to-end campaign management, optimization, and insights.
Simply describe your audience or enter a URL to begin building models instantly. Create a profile to explore insights, save audiences, and activate when ready. Whether you prefer to self-manage campaigns or collaborate with Inuvo’s team, the IntentKey Platform is designed to fit seamlessly into your workflow.
nuvo’s IntentKey AI delivers true predictive intent modeling with proprietary language-based intelligence. It’s a privacy-first solution that uncovers audiences others can’t, showing marketers why people care, not just who they are.