K-12 Back-to-School Shoppers
13
Number of
Seed Concepts
Audience Stats
13,726,656
Max AudienceAverage daily predicted online audience size interacting with the model’s targeted concepts over the last 30 days.
Average daily predicted online audience size interacting with the model’s targeted concepts over the last 30 days.
24%
Core Audience The percentage of the audience that is actively engaged with your most relevant model concept.
The percentage of the audience that is actively engaged with your most relevant model concept.
Max AudienceAverage daily predicted online audience size interacting with the model’s targeted concepts over the last 30 days.
Average daily predicted online audience size interacting with the model’s targeted concepts over the last 30 days.
Core AudienceThe percentage of the audience that is actively engaged with your most relevant model concept.
The percentage of the audience that is actively engaged with your most relevant model concept.
Audience and Sentiment Trends
Max Audience
Sentiment ScoreRanges from -100 to +100. A positive value indicates a positive predicted sentiment from your online audience, while a negative value indicates a negative sentiment.
Ranges from -100 to +100. A positive value indicates a positive predicted sentiment from your online audience, while a negative value indicates a negative sentiment.
Demographic Data Index ranges from 70 to 130, with 100 as the baseline (representing the general U.S. population). A value above 100 suggests a higher predicted concentration of your audience within the model.
Index ranges from 70 to 130, with 100 as the baseline (representing the general U.S. population). A value above 100 suggests a higher predicted concentration of your audience within the model.
Gender
Index scores below 70 indicates an exceptionally low match.
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Presence of Children
Index scores below 70 indicates an exceptionally low match.
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Age
Index scores below 70 indicates an exceptionally low match.
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Ethnicity
Index scores below 70 indicates an exceptionally low match.
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Education
Index scores below 70 indicates an exceptionally low match.
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Income And Earnings
Index scores below 70 indicates an exceptionally low match.
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States
Low Match
High Match
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