IntentKey PlatformK-12 Back-to-School Shoppers
Audience and Sentiment Trends
Next Day Predicted Sentiment Score
3.2
1.2 to 5.2
predicted range
Next Day Predicted Audience Size
15.0M
12.2M to 17.7M
predicted range
Engaged Audience
26%The percentage of the audience that is actively engaged with your most relevant model concepts.
The percentage of the audience that is actively engaged with your most relevant model concepts.
Sentiment ScoreRanges from -100 to +100. A positive value indicates a positive predicted sentiment from your online audience, while a negative value indicates a negative sentiment.
Ranges from -100 to +100. A positive value indicates a positive predicted sentiment from your online audience, while a negative value indicates a negative sentiment.
Max Audience
Where Concepts Are Trending
See where key concepts are gaining traction geographically.
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Demographic Data Index ranges from 70 to 130, with 100 as the baseline (representing the general U.S. population). A value above 100 suggests a higher predicted concentration of your audience within the model.
Index ranges from 70 to 130, with 100 as the baseline (representing the general U.S. population). A value above 100 suggests a higher predicted concentration of your audience within the model.
Gender
Index scores below 70 indicates an exceptionally low match.
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Presence of Children
Index scores below 70 indicates an exceptionally low match.
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Age
Index scores below 70 indicates an exceptionally low match.
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Ethnicity
Index scores below 70 indicates an exceptionally low match.
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Education
Index scores below 70 indicates an exceptionally low match.
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Income
Index scores below 70 indicates an exceptionally low match.
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13
Number of
Seed Concepts
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